If you are looking for more search traffic on your website then link building is a must. It is one of the most important and challenging search Engine optimization skill that refers to process of getting hyperlinks (links) from other websites to your own site to improve search engine rank. Search Engine use links to crawl the web; they will crawl the links between the individual pages on your website as well as entire website.
Why link building is important in SEO?
1. To discover new web pages
2. Helps to improve rank of websites in search engine result page.
Once search engines have crawled pages on the web, they can extract the content of those web pages and add it to their indexes. In this way, they can decide sufficient quality of pages that to be ranked well for relevant keywords at the same time search engine do not just look at the content of the page; they also look at the number of links pointing to that particular webpage from external websites and the quality of those external websites which are helps to rank in search result.